The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

ourprice £20.00

Author Christophe Morin
Format Hardback
Publisher John Wiley & Sons Inc
Publication Date 2018-11-02
Pages 352
ISBN-13 9781119440703

In stock

Description

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketingSalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEOIncludes guidance for creating your own neuromarketing planAdvance your business or career by creating persuasive messages based on the working principle of the brain.

Additional information

Weight 0.662 kg
Dimensions 2.8 × 15.6 × 23.6 cm
Author

Christophe Morin

Publisher

John Wiley & Sons Inc

Imprint

John Wiley & Sons Inc

Format

Hardback

ISBN-13

9781119440703

Publication Date

2018-11-02

Publication Year

2018

Pages

352

Country of Publication

GB

Language

English

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