The Mbappe Project: Making a Football Superstar

Description

Kylian Mbappé is a global football superstar. A world champion at the age of nineteen in Russia, the World Cup’s Golden Boot four years later in Qatar, the first player to score a hat-trick in a World Cup final since Geoff Hurst in 1966, the winner of twelve major honours with Paris Saint-Germain. Mbappé is still only 26, wears the shirt of Real Madrid and is captain of France’s national team. At its core this book tells the ascent of a child of immigrants who rose to become the world’s best player. But Mbappé’s story is far more – his ascent was planned from the beginning, in a way no other sports career had been orchestrated before. Kylian Mbappé’s trajectory was mapped out from a very early age by his family, with the player’s full consent. For Cristiano Ronaldo and Lionel Messi, the brand was developed as a consequence of their exceptional playing achievements. For Mbappé, the plan was in place before he’d played a minute of football with his first professional club, AS Monaco. He was only six years old when Nike knocked on his parents’ door and gave him his first sponsorship contract. His name was trademarked worldwide before he’d won his first cap for France. Every move, every decision has been calculated from the outset. Yes, Mbappé is a generational talent, and an exceptionally smart individual who looks as much at ease at the Elysée palace as on the pitch. But what truly sets him apart is that he is not just a sportsman: he is a project. This book tells that story for the first time.