Principles of Marketing for a Digital Age
ourprice £54.00
| Author | Tracy L. Tuten |
|---|---|
| Format | Paperback |
| Publisher | SAGE Publications Ltd |
| Publication Date | 2025-12-01 |
| Pages | 496 |
| ISBN-13 | 9781036201098 |
In stock
Description
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
Additional information
| Weight | 1.078 kg |
|---|---|
| Dimensions | 2.7 × 24.6 × 19 cm |
| Author | Tracy L. Tuten |
| Publisher | SAGE Publications Ltd |
| Imprint | SAGE Publications Ltd |
| Format | Paperback |
| ISBN-13 | 9781036201098 |
| Publication Date | 2025-12-01 |
| Publication Year | 2025 |
| Pages | 496 |
| Country of Publication | GB |
| Language | English |
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