Marketing Communications
ourprice £61.99
| Author | John Egan |
|---|---|
| Format | Paperback |
| Publisher | SAGE Publications Ltd |
| Publication Date | 2022-12-23 |
| Pages | 432 |
| ISBN-13 | 9781529781212 |
In stock
Description
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
Additional information
| Weight | 0.914 kg |
|---|---|
| Dimensions | 2.4 × 24.6 × 18.9 cm |
| Author | John Egan |
| Publisher | SAGE Publications Ltd |
| Imprint | SAGE Publications Ltd |
| Format | Paperback |
| ISBN-13 | 9781529781212 |
| Publication Date | 2022-12-23 |
| Publication Year | 2022 |
| Pages | 432 |
| Country of Publication | GB |
| Language | English |
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