Make Marketing Matter: Change perceptions. Drive performance. Architect growth.

Description

Stop justifying marketing. Start architecting growth. Too often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders – and their CEOs – intended. There is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes. For a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn’t understand marketing’s complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders – and their CEOs – how to elevate marketing’s strategic role, justify budgets and architect growth.