How to Argue with a Cat: A Human’s Guide to the Art of Persuasion

Description

If you can persuade a cat … you can persuade anyone. This is the essential guide to getting your way.

Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone – from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).

You”ll learn to:

Perfect your timing – learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants – always offer a comfy lap
Lure them in by making them think they have the power

The result? A happy, hopefully scratch-free, resolution.

”Jay Heinrichs knows a thing or two about arguing” The Times

”A master rhetorician and persuasion guru” Salon

”You got a bunch of logical engineers to inject pathos
into their arguments … it works!” NASA engineer