How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
ourprice £28.99
| Author | Bryon Sharp |
|---|---|
| Format | Hardback |
| Publisher | Oxford University Press Australia |
| Publication Date | 2021-09-20 |
| Pages | 256 |
| ISBN-13 | 9780190330026 |
In stock
Description
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ”Getting Down to Business-to-Business Markets”.
Additional information
| Weight | 0.524 kg |
|---|---|
| Dimensions | 2.1 × 23.6 × 16.3 cm |
| Author | Bryon Sharp |
| Publisher | Oxford University Press Australia |
| Imprint | OUP Australia and New Zealand |
| Format | Hardback |
| ISBN-13 | 9780190330026 |
| Publication Date | 2021-09-20 |
| Publication Year | 2021 |
| Pages | 256 |
| Country of Publication | GB |
| Language | English |
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