Basketball 2.0: 3×3’s Rise from the Streets to the Olympics

Description

Basketball 2.0 takes a riveting and inspirational look inside the rise of 3×3 basketball, which made its Olympic debut at Tokyo 2020, just a decade after launching as the official truncated version of arguably the world”s second most popular sport. For generations, three-on-three was a popular form of pickup basketball but seen as a novelty until the governing body, FIBA, hatched an ambitious plan to broaden the sport”s worldwide footprint and extend its fan base through a distinctive brand. But to achieve legitimacy, 3×3 needed to accomplish the improbable and go from the streets to the Olympics. Despite scepticism, FIBA created a professional tour and international competitions before its dream was realised when 3×3 became an Olympic sport for the Tokyo Games. FIBA is betting big on its new game, but even after 3×3”s memorable Olympic debut, the question remains: will it truly succeed? Basketball 2.0 is the first in-depth exploration of this fascinating and quirky new global game.