Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

ourprice £69.99

Author Donald Jugenheimer
Format Paperback
Publisher Taylor & Francis Ltd
Publication Date 2014-09-15
Pages 262
ISBN-13 9780765640369

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SKU: 9780765640369 Categories: ,

Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Additional information

Weight 0.394 kg
Dimensions 1.9 × 22.8 × 15.4 cm
Author

Donald Jugenheimer
Publisher

Taylor & Francis Ltd
Imprint

Routledge
Format

Paperback
ISBN-13

9780765640369
Publication Date

2014-09-15
Publication Year

2014
Pages

262
Country of Publication

GB
Language

English

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